ALIYA – Making a Difference

ALIYA donates 100% of profits from each sale of its polo shirts towards cancer and emotional well-being projects by the CCC Foundation.The Crescat lobby was a buzz with people attending the launch of ALIYA on Thursday 10th December. ALIYA is a fashion label with a conscience aiming to make a difference to worthy causes in Sri Lanka.

ALIYA will donate 100% of profits from each sale of ALIYA polo shirts towards the CCChouse and CCCline projects by the Courage, Compassion, Commitment (CCC) Foundation. The CCC Foundation is a not for profit charitable organisation which supports the National Cancer Institute (NCI), Maharagama and the National Institute of Mental Health (NIMH), Angoda.

The CCChouse project is a 170 bed transit home for cancer outpatients and their carers at NCI Maharagama. The NCI has over 1000 patients and only approx 870 beds. Patients without a bed are called floor patients, as that’s where they receive their treatment. The construction of the CCChouse started in January 2009 and once completed will provide a comfortable bed for cancer outpatients to receive their care and recover in a homely environment.

The CCCline or Triple C line is a telephone counselling and referral service to support all Sri Lankans. The aim of the Triple C line is to improve the emotional well-being of people by putting them in touch with their inner strengths to manage and overcome the difficulties in their lives. CCCline believes that people have the capacity to overcome a difficult situation by themselves and may only require some support to find their own solution. The Triple C line is about encouraging people to rediscover for themselves their inner Courage, Compassion and Commitment. To support and find out more about CCC Foundation projects please call 0777630055 or visit

ALIYA polo shirts will donate 100% of profits to CCC Foundation projects for a period of one year and will also support other charitable causes thereafter. ALIYA polo shirts are supported by Carlo and Dillys stores and will be retailed at their Crescat and Bullers Road stores.